MarTech Innovation

MarTech Innovation

Marketing Innovation: Marketers C2C – Couch to Consumer In partnership with Bob Cargill SCHEDULE AT A GLANCE 1:00 – 1:45 PM (ET) FIRESIDE CHAT | Marketing Trends: What’s New and What’s Next? 2:00 – 3:00 PM (ET) PANEL | Marketer’s Toolbox 3:00 – 3:30 PM...
Power Up Your LinkedIn Profile with Projects and Publications

Power Up Your LinkedIn Profile with Projects and Publications

In this last week of the LinkedIn #5DayChallenge, we are discussing the “Projects” and “Publications” sections. The Publication section is a great place for your evergreen blog content. In fact, if you have any of the following content, add it:...
Making Your Experience Stand Out

Making Your Experience Stand Out

Week 4 is all about creating a rocking Experience section. This is the one area that closely resembles your resume. However, we’re not trying to duplicate your resume, we’re trying to make sales or get hired. So you’ll need to take it up a notch! In...
Tell Your Story with a Branded About

Tell Your Story with a Branded About

It’s Week 3 of the #5DayChallenge on LinkedIn. This time we’re focusing on our Summary now called the “About” section. We’ll be discussing two key components of your “About”. First we’ll discuss what to say and then...
Creating LinkedIn Headlines that Stop the Scroll

Creating LinkedIn Headlines that Stop the Scroll

We’re officially in week 2 of our LinkedIn #5DayChallenge. We’re going to focus on your “professional headline”, a key profile branding element. However, LinkedIn defaults to using your existing job title as your profile headline. By...