Ted Tieken, the founder of Keto and Co, has been following a ketogenic diet since 2014 to manage chronic pain. (He also lost 35 lbs after going keto.) Keto for the long term, Ted wants to make sure the ketogenic diet is as easy, low-sacrifice, and delicious as possible. And, because our products are made by keto people, for keto people, you’ll never see fuzzy carb math or hidden starches.