As the Social Media Manager at Flywire, a global payments enablement and software company, Samantha Mackowitz has over six years of experience in creating and executing effective social media strategies that drive brand awareness, engagement, and conversions. She manages Flywire's social media presence across multiple platforms, including Facebook, Twitter, LinkedIn, Instagram, YouTube and TikTok, and collaborates with the global marketing team to align our social media campaigns with our business goals and values. She is passionate about leveraging the power of social media to connect with and delight our customers, partners, and prospects, as well as to showcase our company culture and diversity. She has a proven track record of increasing Flywire's social media reach, impressions, followers, and leads through paid and organic tactics, as well as innovative and creative content. She is also the co-chair the Women of Flywire employee resource group, where they aim to empower, support, and mentor women in our organization and industry.