Lee Sosin is an advisor, consultant, and fractional-CMO who helps B2B and B2C companies create stronger brands, better pitches, and more effective marketing, so that they can crush their goals. Lee was previously Chief Marketing Officer of Green Roads, where he transformed a commodity company in a crowded market into a human-centric wellness brand that customers love. Prior to Green Roads, Lee had a successful track record as a senior executive at Hearst, Yahoo, and Time Inc. In those roles, he built and led marketing and content teams, drove considerable revenue growth, innovated new products, architected meaningful partnerships, and exceeded goals. A true left brain/right brain thinker, Lee has an MBA from Columbia University and an MFA in Motion Picture Producing from USC.