From frogVentures™ work with its portfolio companies, they have distilled key principles that guide and optimize design and strategy work in the fast-paced, high-uncertainty, context of entrepreneurship. frogVentures applies these principles when launching new ventures in partnership with both early stage companies and major multinationals.Come hear Ethan Imboden, frog VP and Head of Venture Design, talk about the concept of Venture Design and the impact of principle-driven venturing.

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