ABOUT THE SESSION

The user’s experience is an important differentiator for all products–especially software. For digital products to compete in a crowded field, they must be user-friendly. The terms user experience and UX have recently become somewhat buzz-worthy in digitally aware circles; but what do they mean?

In this talk, Jennifer will define “UX” and explore what it means to produce user-friendly products. Then, we will do a deep-dive into the different tactics for completing the most essential UX plays at each stage of startup funding. You will get a glimpse of what UX efforts might look like at different stages of the startup journey; and you will learn how to prioritize different aspects of UX based on the different factors affecting your target market.

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February 29, 2024