Companies often fixate on the price of their offer, instead of the inherent value it provides the customer.  In this session, we will explore what drives the Value Proposition section of the Business Model Canvas and provide a new perspective on determining value.

With the tools offered in the workshop, you will gain a new vocabulary which can help you craft compelling statements around your business offer and more authentically reach your audience.

Presented by Marah Rosenberg, Agile Project Manager, Harvard Business Publishing