The Ignition Story

June 24, 2021 | 1:55 PM - 2:45 PM

Virtual session


Great entrepreneurs and thought leaders have a small palette of stories they return to when communicating their value to new audiences. Brand identity is about the stories we tell in the moments that matter. Storytelling is a practice and we can get better at it.

In the first half of our workshop, we’ll explore three types of stories all entrepreneurs must have in their back pocket; in the second half, we’ll workshop the most important one: the ignition story. 

June 24, 2021
Venture Café Cambridge is a program of Innovation Studio.