In this presentation, Bob Cargill will talk about the importance of authenticity and immediacy in marketing, especially as witnessed during this pandemic. He will share a handful of examples of businesses and organizations that have pivoted during these tough times, adjusting their messaging to align with how people are feeling about the world these days. You will learn how the “social” in social media can help you put a face on your brand and build trust among your audience, leading to long-term, mutually-beneficial relationships.


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Instructions to join the session at
Virtual Venture Cafe

1. Check-in at Virtual Venture Café homepage . **FIRST TIME ATTENDEES**: It’s our pleasure to welcome you to our network! Please note Venture Cafe requires new visitors to register and takes about 3 minutes. You can do so on Thursday or pre-register now (recommended).

2. After you check-in, you will be directed to the Virtual Venture Café homepage where you will be able to view and join all programming.

3. Scroll down to locate your desired session and click to join

September 24, 2020