What is an “elevator pitch” and why is it important to your business? An elevator pitch is a brief speech that outlines an idea you have for a product, service, or project. It helps you to visualize how you will introduce yourself and describe your business, which you deliver in a short period of time similar to an elevator ride, usually in 30-60 seconds. You can also use the elevator pitch to break the ice and introduce yourself and your business in a very positive way.
This workshop will cover the meaning of an elevator pitch, why it is important to your business, what you want to communicate about your business, defining who your audience is, promoting your value proposition, how you can generate a call to action, and what the 30-second and 1-minute “commercial” looks like.