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This session will offer attendees a lighthearted, fun look at some of the ways they can use random stimuli to generate new ideas, get unstuck in their thinking, and discover unexplored approaches to problems.
A brief lecture will touch on the work of Edward de Bono, Brian Eno, Peter Schmidt, and other pioneers in the field of lateral thinking. The rest of the class will give attendees the chance to try out random stimulation for themselves, using tools such as random word generators and tarot cards.
As a brand strategist, my work involves helping clients break out of their usual thinking habits to find new approaches and opportunities.
Presented by Myles McDonough, Brand Strategist and Copywriter
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