In partnership with

PR Guy & NOLA’s Fresh Foods

Featured Speakers:
Sean Horrigan, Principal, PR Guy (Moderator)
Sherie Grillon, Owner, NOLA’s Fresh Foods
Heather Yunger, Owner, Top Shelf Cookies
Sherina Mckinely, Operations & Business Manager, CommonWealth Kitchen
Jan Leife, CEO and Founder, Just Add Cooking Inc.

Launching a food start-up takes determination, grit and a whole lot of passion. And in order to succeed in a hyper competitive market, entrepreneurs must have an understanding of branding, packaging, marketing, finance, pricing, sales and distribution. Learn about pitfalls to avoid and resources available to help you along the way.

Topics of Discussion:
– Building your brand
– Getting into stores
– Pitfalls to avoid
– Where to find resources and mentors in Boston
– Connecting with your customers-marketing, social media and PR

All attendees must check-in at the Greeter Station on the 5th floor before entering the session:

– Please plan to arrive 30 minutes early to allow time for check-in.
– Session room is accessible by elevator only.