Venture Café’s LAUNCH! Entrepreneur Workshop Series is a new educational program designed to introduce early-stage and aspiring entrepreneurs to key topics and principles to help build, launch, and scale successful businesses. The 8-week series will survey a host of topics from ideation to launch. Each workshop will be taught by successful entrepreneurs and subject-matter experts experienced in building, launching and scaling ventures.

This new workshop-style format is designed to have participants leave with practical knowledge that can be immediately applied to their ventures.


  • Come with at least one idea that you could think through during the workshop.
  • While this series is open to any entrepreneur or aspiring entrepreneur, the contents of the workshops are geared toward tech-enabled business.
  • Registration is required. Please register for the entire 8-week series here or register for each topic by visiting the individual workshop event pages here in Eventbrite.


Workshop 2: Product Design (March 21)

This workshop will help you research and define your target audience and create a basic user persona. You will be introduced to techniques to turn your customers’ observations into product features and how to prioritize the features for development.

Instructor: Aloshri Mukerji

Aloshr is a seasoned product management, market research, and operations professional with a marketing bent experienced in scaling Saas start-ups and driving growth through innovative products and business models.




Unlike other Venture Café events, registration is REQUIRED for this workshop series. For complete session descriptions and registration, please visit www.vencaf.org/launch.

March 21, 2019