When it comes to connecting with your ideal audience, it’s not marketing. It’s alignment. 

Once you envision your “thing” and create it, comes the time to share it with those who can put it to use. Stop thinking of this act as “marketing” – think of it as connecting with the people you’re meant to work with. 

In this session, Jeff Berman will talk about how to identify and attract these people, and the first steps toward turning them from passersby into enthusiasts and advocates for your creation.