95% of new products fail at launch and of those that make it, another 80% don’t exist a year later. Why? Because the product fails to address problems a customer wants to pay for. 

In this panel discussion based on The Innovation Mindset: Eight Essential Steps to Transform Any Industry, author and serial life science innovator Lorraine Marchand discusses her 8 laws for product development with guest panelist Romy Benninga of Abionic and James Ryan of Sales Growth Strategies LLC. Participants will hear a tried and true method of innovation for the commercial marketplace, hear case studies on products that were big successes and those that failed and learn how Abionic is putting the innovation mindset methodology into practice!