Sheryl Cattell is an award winning digital marketer with more than 25 years of experience in positions including VP and CMO of Marketing. She is the founder of two Interactive Marketing Associations (sfima.com/dfwima.org), a lead instructor and digital marketing coach for the BizHack Academy and founder of Personal Legend Coaching as a Master Certified Life Coach. She recently joined Starmark International as a Sr. Digital Marketing Strategist. This webinar will focus on the ways that companies can leverage LinkedIn to build

their credibility and business leads without spending a dime. The topics that will be covered in the webinar include:

1. Get your social selling score and see how you compare within your industry and network
2. Learn how to create a business page on LinkedIn
3. Establishing the goals for your business presence on LinkedIn
4. Connecting with the target companies, job titles, and influencers in your “space”
5. Creating a pillar and cluster content strategy to support your business goals
6. Find out how to get more mileage from your posts (from hundreds to thousands of views)
7. Learn the Pros and Cons of hosting an event on LinkedIn

Sheryl Cattell is not affiliated with or endorsed by LinkedIn® Corporation.