Market traction is hard when everyone is trying to ignore you. Somewhere between 85% and 95% of startups fail, and for the same reason: they aren’t able to attract the attention of the people they think of as customers. Based on deep experience with dozens of startups over 20 years, this 10-part series will teach founders, CEOs, and investors 10 things they can do to tilt the go-to-market odds in their favor.

It’s not about your website, or your package, or your logo. What matters is growing the space inside your prospect’s head that has your name attached to it.