Market traction is hard when everyone is trying to ignore you. Somewhere between 85% and 95% of startups fail, and for the same reason: they aren’t able to attract the attention of the people they think of as customers. No one ever made a nickel selling to hospitals or Fortune 500 companies or hardware manufacturers. So, how do you go about identifying someone inside the company who will pay attention to you? Come to this session with Jeff Berman to find out.