Early-stage life science market research is critical to the innovation process and funding success. Early-stage innovators and startups often skip critical aspects of market research such as identifying segmented addressable markets with commercial potential or having a complete view of the competition. This session will elucidate the importance of early-stage life science market research, provide insights and tips on how to get started.
Presenter: Kendra Taylor, PhD, MMSc. – CEO at First Immuno-Consulting