This is an interactive workshop geared for the technical founder which challenges them to think about their prospect engagement. In the innovative tech ecosystem, the revenue function in a typical company is frequently the most neglected business function, yet paradoxically the most important. This lightweight but effective workshop for the leadership/founders of technical companies will help with prospective customer engagement. Attendees will leave with a distilled, concise perspective on how to more effectively engage and can immediately begin practicing. This workshop is built around 8 premises which will be explored interactively with the participants. Additionally, those premises are designed to be engaging and entertaining.

Presented by Mark Maragni, Principal, Impact GTM