ABOUT THE SESSION

Somewhere between 85% and 95% of startups fail, and for the same reason: They weren’t able to attract the attention of the people who would put their new thing to use. Based on deep experience with dozens of startups over 20 years, this kicks off a 10-part series on what founders, CEOs, and investors can do to tilt the go-to-market odds in their favor.

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July 14, 2022