Behind the sobering stats of startup failure rates is the too-often unanswered question, “Why?” Most startups fail not because they couldn’t build what they set out to build, but because they couldn’t find traction in their market. Based upon work with dozens of startups over 20 years, this 2-part seminar highlights 10 pitfalls that wreck startups, offers case study examples, and reviews what a founder can do to avoid them.