First the bad news: Those people you imagine as customers all have to spend each day batting away 30,000 irrelevant messages. Now the good news: That doesn’t matter. When you’re clear and singular about why you’re here, your message rises above the clutter. At 5pm next Thursday, July 13, we’ll look at how some iconic brands set themselves apart in a messy world and how you can apply the same mindset to what you’re doing.