A unique accelerator program designed for entrepreneurs innovating in the retail, supply chain, and food sectors. Created in partnership with Retail Business Services.

Accelerate your business and strengthen connections at the same time.

The SEED Immersion program selects 5-7 promising startups each year for a 10-week program that switches between business workshops covering go-to-market strategy, marketing, and funding along with 1 x 1 coaching from the innovation team at Retail Business Services.

Startups improve business skills, raise retail industry IQ, and build critical relationships in the ecosystem.

The program culminates in the Venture Café’s Supply Chain Innovation conference where participants pitch a panel of industry investors.

Program Schedule


March 16, 2021 – Applications Open

June 6, 2021 – Applications Close

May 31 – June 30, 2020 – Application Review and Selection

July 1, 2021  – Announcement of Finalists

 July 8, 2021 – Program Starts (mentor matching & bi-weekly coaching)

September 16, 2021 – Supply Chain Innovation Conference

This program is an excellent opportunity for a start-up to grow and learn. The mentors were the best in the business. They offered great advice that I will always apply in my business.
Robert Steward, End2End Solutions

The SEED Immersion program is sponsored by Retail Business Services, a division of Ahold Delhaize USA, which supports top grocery store brands like Stop & Shop, Giant Food, Food Lion, and others.