MarTech Innovation

Marketers C2C "Couch-To-Customers"

NOVEMBER 19, 2020


Marketers C2C “Couch-To-Customers”

The impact of the ongoing coronavirus pandemic has changed the world; brands are pivoting quickly to adapt to the virtual era and address the online human needs across channels.

MarTech Innovation is a Virtual Conference where you will have the opportunity to learn how to keep an edge in the online marketing world. We will discuss the marketing trends and predictions for 2021 and where the opportunities for entrepreneurs lie. Hear from expert marketers what are the tech innovations to upgrade your marketing toolbox. Join our workshops to master the best practices for social media, behavior analysis of the upcoming generations, and new virtual metrics.


NOVEMBER 29, 2020




1:00 – 5:00 PM



Meet and connect with innovators disrupting the world of healthcare


MarTech Inno will address the challenges of the online marketing world 2021.


Four workshops featuring cutting-edge tech developed by local entrepreneurs


Take advantage of the experts and speakers by forming connections and asking questions


Bio Connect Conference 2020


12:00 PM TRIVIA BREAK | Marketers C2C “Couch to Consumers.” 

1:00 PM Marketing Trends: What’s New and What’s Next?

2:00 PM Marketer’s Toolbox

3:00 PM Social Media for Corporations: LinkedIn 101 (or other social media)

3:30 PM Lead Generation 101: Building Your Email Newsletter List

4:00 PM What You Really Need to Know (About Your Customer/ User.

4:30 PM Stand Up Comedy: Marketers C2C “Couch to Consumers”


This is your chance to connect with local innovators, meet industry experts and ask the most pressing questions, and learn about ways to scale your digital health venture internationally.


Energy Connect 2020 Venture Cafe

Trivia Break

12:00 – 1:00 PM (ET)

Test your knowledge of marketing facts, marketers’ lifestyle, and entrepreneurship while networking with other business professionals and entrepreneurs.

How It Will Work:
1. We welcome all individuals, as teams will be assigned randomly.
2. We will have 5 Categories – 4 Questions per category
Social Media – Marketing History – Marketer Tools – Virtual Future – Consumer Generation
3. You will assign a score between 1 to 7 to each answer. / 1(Feeling Lucky ) to 7 (Marketing Master)
4. The winners will receive the opportunity to have a 1:1 session with social media experts!
All You Need to Know About in 2021 Marketing Predictions & Challenges!

Energy Connect 2020 Venture Cafe

Fireside Chat: Marketing Trends: What’s New and What’s Next?

1:00 – 1:45 PM (ET)

In this session, Boston’s most seasoned industry leaders will discuss the trends and technologies that will define the future of marketing. What impact will the coronavirus crisis have on retailers? Should you have a presence on TikTok? Is live video a necessary ingredient in your marketing mix? How can employee advocacy help sales? Are chatbots going to become more prevalent? How much do you need to focus on storytelling? These are just some of the questions that may be addressed in this lively, stimulating discussion.

Panel: Marketer’s Toolbox

2:00 – 3:00 PM (ET)

What are the tools and technologies successful marketers use? How do they make the most use of existing tech? Some go as far as creating their own tools and building their own solutions. In this session, the experts will share what’s in their toolkit when it comes to marketing and reaching their audience. Learn from those who makes it possible to write, design, schedule, and make sure the reach is high and impact is big.

Workshop: Social Media for Corporations: LinkedIn 101 (or other social medium)

3:00 – 3:30 PM (ET)

In this session, Bob Cargill, social media consultant, copywriter and past president of AMA Boston, will walk you through the steps you need to take to get up and running successfully on LinkedIn. You’ll learn everything from how to set up an account to how and what to post, follow others and conduct marketing research on the platform. You’ll learn not only why LinkedIn is so widely used, but how you can take advantage of its popularity and power.

Lead Generation 101: Building Your Email Newsletter List

3:30 – 4:00 PM (ET)

No matter the strategy, the journey to marketing success starts with a single email. Whether you’re launching your company or are in the middle of building your customer base, you’ll only be as successful as your email newsletter list. In this interactive session you’ll learn surefire ways to continually increase your email newsletter list as you grow your business. We will be discussing proven tactics that can be used by B2B, B2C and B2B2C companies.

What You Really Need to Know About Your Customer/User

4:00 – 4:30 PM (ET)

In product development and marketing, customer is in the center of attention. In this session, Kiran Panjwani will walk you through the process of identifying the right customer and prioritizing their fears, frustrations, and needs, building an iterative prototype and gathering customer feedback, and ensuring your marketing message is crafted for your customer. With the human centered approach and design thinking, successful marketing is all about getting to know your customer. So, what do you really need to know? Join us and find out!

STAND UP COMEDY Marketers C2C “Couch to Consumers”

4:30 – 5:00 PM (ET)

Join us for 30 minutes of comedy and fun! Meet Caroline Cooke, founder at Bright Humor™, who delivers thoughtful humor for a modern business world that engage audiences, provoke thought and inspire action. All those of you who are building a company or working for a company, let’s hop online and laugh together!