Digital Marketing Knows No Borders

Presented by Consulate General of Canada In Boston




In a world where the marketing budget of a startup ranges from 12 to 20% of projected revenue, understanding the trends and opportunities of the digital marketing landscape are critical. On March 4, we will convene top marketers from the USA and Canada for a series of conversations on trends, technology, and solutions that can help startups bring their “A” game in their digital marketing presence.


MARCH 04, 2020




1:30 – 5:00 PM (ET)




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​​1:30 – 2:00 PM (ET) | Make Things Happen: Innovation and Opportunities around Cambridge

2:00 – 2:45 PM (ET) | FIRESIDE CHAT: The New Era of Hyper-Personalized Digital Marketing.

3:00 – 3:45 PM (ET) | ROUND ROBIN: Technology Powering Creative Marketing

4:00 – 4:30 PM (ET) | WORKSHOP: 2021 SEO Strategies for Success

4:30 – 5:00 PM (ET) | SUCCESS STORY


Energy Connect 2020 Venture Cafe

Make Things Happen: Innovation and Opportunities Around Cambridge

1:30 – 2:00 PM (ET)

Our flagship #ThursdayGathering is Boston’s weekly meeting point for entrepreneurs, researchers, mentors and investors, connecting to make things happen. Every week we’ll kickoff the event with a half-hour of informal conversations to highlight opportunities in the ecosystem, help connect you with the right people, or just say what’s up!

Hosted by Shaheen Hakimi, Director at Venture Café Cambridge

Energy Connect 2020 Venture Cafe

Fireside Chat: The New Era of Hyper-Personalized Digital Marketing

2:00 – 2:45 PM (ET)

The rise of chatbots and hyper-personalized social media feeds took over the digital realm in 2020. Tiktok user count is catching up with Instagram as the planet prepares for the post-pandemic normal. What are the metrics top marketers are watching for the most? What is the digital marketing landscape going to look like in 2021? We’ll discuss and uncover more emerging trends and step into the new era of digital marketing fully equipped to rock the new normal. 

Round Robin: Technology Powering Creative Marketing

3:00 – 3:45 PM (ET)

Close to $400 billion is spent on content marketing, new technology opens a myriad of possibilities to amplify reach, impact, and engagement for the businesses apt to embrace new cutting edge-solutions. From digital customer journey mapping tools to unique voice content strategy solutions, marketers are putting technology to work to support their digital presence. Join us to learn more about the tools and technologies that can help you stay on top of your marketing game in 2021.

Workshop: 2021 SEO Strategies for Success

4:00 – 4:30 PM

Did you know that 90% of users don’t look past the first 10 search engine results? Reaching this goal, however, is a moving target with algorithms and criteria constantly changing. It can be difficult for busy startup founders and their teams to keep a pulse on these many updates. SEO Plus will share the latest SEO techniques to increase the quantity and quality of traffic to your website. Though many of the practices and methods have changed, the reality is that SEO will matter in 2021.

The ROI Formula: Jelly’s Success Stories

4:30 – 5:00 PM

Digital Marketing Agencies can help you get a return on your marketing budget at a fraction of the cost you’d have to spend to assemble an in-house team. Listen in on this case study and discover how Jelly’s client saw an increase across all metrics and generated leads more easily. Jelly’s Team focussed on results and the bottom line which made a strong impact on this growing business.