Allow the logo ample breathing room. Refrain from crowding the logo with other elements. Use the logo in a large enough format so that the tagline is legible. Revert to logo without tagline at smaller sizes.
Colors and contrast
Only use the approved brand colors, gradients, fonts or elements. Do not modify logo proportions or scale the logo disproportionately. Make sure to use the logo on colored backgrounds where contrast creates increased visibility.